Consumer and Market Insights: Spirits Market in Portugal




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Whiskey is the largest category in both value and value terms in the spirits market in Portugal. It is also forecast to register the fastest growth during 2014-2019. On-Trade Sales is the leading distribution channel in Portugals Spirits market while sales through Hypermarket & Supermarkets registered decline growth during 2011-2014.

Key Findings
Economic recovery will provide growth opportunities to manufacturers of consumer goods in Portugal

Portugal's Spirit market is forecast to grow at a lower rate both in value and volume terms during 2014-2019

The Whiskey category has the largest volume share in Portugal's Spirits market

The Whiskey category will register the fastest growth in value terms during 2014-2019

On-Trade sales is the leading distribution channel in the Spirits market in Portugal

Glass is the only packaging material used in the Spirits market in Portugal.

Canadeans Consumer and market insight report on the Spirits market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion