Consumer and Market Insights: Spirits Market in Ireland




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The economic and real estate downturn during 2008 impacted the economic growth. However, Ireland's economy grew strongly in 2014 driven primarily by exports and a strong recovery in investment. This Economic recovery has created fresh demand for the Spirits market in Ireland. The Vodka category has the largest volume share in Ireland's Spirits market while Rum is forecast to be the fastest growing category during 2014-2019.

Key Findings
The GDP Per Capita of Ireland grew at a CAGR of 0.6% during 2009-2014.

The volume consumption of Spirits is forecast to decline during 2014-2019 in Ireland.

The Brandy category will gain maximum market share in value terms during 2014-2019.

Hypermarkets & Supermarkets is the leading distribution channel in Ireland's Wine & Spirits market while On-Trade is the leading distribution channel in the Brandy, Gin & Genever and Rum categories.

Glass is the only used packaging material in the Spirits market in Ireland while Screw Top is the preferred closure type in Ireland's Spirits market.

Hennessy is the leading brand in the Brandy category and Smirnoff is the leading brand in the Vodka category.

Canadeans Consumer and Market Insights report on the Spirits market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion