Consumer and Market Insights: Spirits Market in Japan




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A declining birth rate and an aging population are creating new dynamics in the consumer goods market in Japan.
The Spirits market in Japan registered moderate growth during 2009-2014 but is forecast to register lower growth during 2014-2019. The Specialty Spirits category has the largest volume share in the Japanese Spirits market while the Gin & Genever and Vodka categories will register the fastest growth in value terms during 2014-2019.

Key Findings
Rising CPI Alcoholic Beverages will strengthen demand for value products.

Liqueurs are the fastest growing category in the Japanese Spirits market and will gain maximum market share during 2014-2019.

On-Trade sales and Hypermarkets & Supermarkets leads the distribution channels in the Japanese Wines & Spirits market

Glass is the only used packaging material in the Spirits market in Japan.

Hennessy VSOP is the leading brand in the Brandy category while Jose Cuervo is the leading brand in the Tequila & Mezcal category.

Japanese consumers are price conscious and are increasingly trading down to budget products such as Shochu and Chuhai (flavored Shochu mixed with soda in a can) as they look for cheaper alternatives.

With growing popularity of Japanese Whiskies, manufacturers are increasing the prices to overcome the shortage of the aged stock.

Canadeans Consumer and Market Insights report on the Spirits market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion