Consumer and Market Insights: Spirits Market in Malaysia




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The Malaysian Spirits market is forecast to register high growth in value as well as volume terms during 2014-2019. The Specialty Spirits category will have the largest volume share while Gin & Genever will be the fastest growing category during 2014-2019. With an evolving cocktail culture, Malaysian consumers who were traditionally consuming Tuak and Todi are now experimenting with new products such as Gin and Whiskey and are increasingly mixing flavors in order to derive different experiences. Easy availability of Spirits coupled with aggressive advertising and promotion by manufacturers, particularly during festivals such as Chinese New Year will fuel the growth of Spirits in Malaysia.

Key Findings
Malaysia has a large young population with a rising disposable income. Moreover, growing urbanization

and changing lifestyle will drive growth in consumer packaged goods market

Of the eight categories analyzed, Gin and Genever will be the fastest growth category, registering a CAGR of 8.7% during 2009-2019.

The Spirits market in Malaysia accounted for nearly half of the overall wine & spirits sector during 2011-2014

Malaysias Spirits market is highly competitive with many brands competing across categories. Few of the leading market players are William Grant & Sons Ltd., Bacardi Limited, Hook's Rum Import Co and Diageo plc

Malaysians are increasingly trending towards Asian Whiskies, predominantly Japanese Whiskies such as Yamazaki, Hakushu, Yoichi and Miyagikyo single malts to gain an unusual experience.

A large young population and rapid expansion in the on-trade channels will drive the consumption of imported Spirits as cocktail ingredients.

Canadeans Consumer and Market Insights report on the Spirits market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion