Consumer and Market Insights: Spirits Market in Mexico




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Mexicans feel pride in consuming traditional Spirits such as Mezcal, Pulque and Tequila. The manufacturers are also investing significantly in improving Tequila and Mezcal quality and focusing more on promotional activities. The Spirits manufacturers are looking to make their products stand out through differentiation and are also tapping into the localism trend by introducing flavors that suit the local palate, which will boost the Mexican Spirits market. The Mexican Spirits market is forecast to register high growth in value as well as volume terms during 2014-2019.

Key Findings
The Mexican Spirits market offers growth opportunities to the Spirits manufacturers owing to presence of a large population base with rising disposable income

Whiskey was the leading category with largest market size in the Mexican Spirits market. Specialty Spirits and Whiskey are forecast to be the fastest growing category by value, registering growth at a CAGR of 7.9% each during 2014-2019.

The Mexican Spirits market is highly competitive with many brands competing across categories. Few of the leading market players are Pernod Ricard S.A., Bacardi Limited and Diageo PLC

Hypermarkets & Supermarkets led the distribution of Spirits products across all the analyzed Spirits categories with a 35.9% share in the overall Spirits distribution in 2014

Changing Age Structures and Experience Seeking are the leading consumer trends driving the Spirits consumption in Mexico

Mexican consumers seek out for new flavors in Spirit products, manufacturers should focus to introduce new products in the Mexican Spirits market with new innovative flavors

Canadeans Consumer and Market Insights report on the Spirits market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion