Republic Of Ireland Cider Market Insights Report 2015




$ 2640

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Growth was hindered by the poorer weather experienced in 2014 compared to 2013. The appeal of drinking cider over ice has spread cider consumption from mainly older male drinkers to a younger audience and females. A raise in the qualifying tax has been applied to microbreweries and there are calls for it to be applied to cider makers as well. There are also not to be further hikes in the excise duty of alcohol.

Key Findings
Off-premise retained its share of the market over on premise

Discount stores have been offering cheaper Private Label products and discounter brands

Cider has traditionally competed with lager in pubs but is now competing more and more with FABs

The wider range of flavored ciders has seen them appeal to a broader, younger audience.

Canadeans Republic Of Ireland Cider Market Insights 2015 Report provides a complete overview of the Republic Of Ireland cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014, with 2015 forecasts

2013-2015 selected on- / off-premise retail prices

Details of key cider new product launches in 2014 by company

Overview of the competitive landscape in the cider market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market

Data is also available in excel format

Gain in-depth understanding of the dynamics and structure of the Republic Of Ireland cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Republic Of Ireland cider market to support your brand development and marketing initiatives

Compare and track the performance of brands and brewers to develop a competitive advantage

Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Republic Of Ireland cider market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects