E-cigarette, commonly called as E-cig, is a battery-powered device that gives inhaled doses of nicotine through vaporized solution, a substitute for traditional combustibles tobacco products. The major difference between E-cigarettes and tobacco cigarettes is that an E-cig does not contain tobacco and no combustion takes place when used. The global E-cigarette market has grown considerably with different variants of E-cigarettes since its initial launch in 2007 in developed countries like the US and Europe.
The key factors which are anticipated to drive market growth include growth of E-cigarette users, associated consumer benefits of using E-cigarettes versus conventional cigarette, increasing personal income and low price of E-cigarette among others. Some of the noteworthy industry trends include consolidation in E-cigarette industry, manufacturers going for product differentiation and China to boost E-cigarette market. However, the industry remains threatened by certain challenges which include regulations and restrictions on E-cigarettes.
The report provides a comprehensive study of the global E-cigarette market and also major regional markets. The competition in the global E-cigarette market is highly fragmented, with large players like Reynolds