Global Beverage Forecasts September 2015




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Global beverage consumption is to show good growth rates throughout the forecast period with Africa, Asia and MENA presenting the highest rates. Carbonates consumption may be waning elsewhere, but volume is forecast to continue growing in these three regions. Africa, Asia and MENA also consume more hot tea than soft drinks, however this trend is set to reverse at the end of the forecast period.

Key Findings
All commercial beverages are forecast to show good growth rates as the global financial situation begins to ease

Growth is supported by emerging markets and population in Asia but hindered by slow economic growth in East Europe

West Europe to show minute growth rates throughout the forecast period with Scandinavia reporting decline and growth predicted in Western areas of the region

Cider consumption is expanding rapidly throughout North America through innovation and the trend is anticipated to spread south into Latin America

Canadeans Global Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in Global, covering:

2000-2014 topline consumption data for 31 beverage categories, with forecasts to 2020 measured in both million litres and litres per capita for 82 markets

Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for 53 markets

Evaluate the very latest beverage category forecast projections to 2020 to enhance your understanding of consumption patterns and evolving trends in the global beverage industry

Identify the current and emerging trends and future growth opportunities in the global beverage market to assess the likely impact on your companys performance

Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning