East Europe Beverage Forecasts September 2015




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The beverage market is on the increase in the region bouncing back from economic downturn in some countries. Consumer spending however could be limited throughout the forecast period due to the economic difficulties that still plague the region. Excise tax rises in much of the region have seen alcohol volumes fall as the prices have increased.

Key Findings
Iced/rtd coffee drinks are seeing a rise in the region as it is newly introduced and is present in petrol stations

Consumers are starting to switch to healthier beverages as they have become wary of sugary drinks

Lactose free UHT milk is affecting the growth of both soymilk and GNRS due to its lower cost

Flavoured water is on the rise as consumers see it as the healthier alternative to regular carbonates

Canadeans East Europe Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in East Europe, covering:

2000-2014 topline consumption data for 31 beverage categories, with forecasts to 2020 measured in both million litres and litres per capita

Insightful and valuable analysis of the drivers behind the beverage trends and forecast assumptions for 18 markets

Evaluate the very latest beverage category forecast projections to 2020 to enhance your understanding of consumption patterns and evolving trends in the East Europe beverage industry

Identify the current and emerging trends and future growth opportunities in the East Europe beverage market to assess the likely impact on your companys performance

Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning