Consumer and Market Insights: Spirits Market in the Philippines




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The Philippines Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Brandy category will have the largest volume share while Specialty Spirits and Liqueurs will be the fastest growing categories during 2014-2019. With rapid urbanization, more women are joining the workforce. This has led to increasing consumption of Spirits among women due to changing lifestyles and increasing purchasing power. However, with growing disposable incomes, drinking patterns of Filipino consumers are shifting towards sophisticated drinks consumption, such as Whiskey.

Key Findings
The Philippines Spirits market is a high growth market with a forecast to register growth at a CAGR of 5.2% during 2014-2019 in value terms

Across the eight analyzed Spirits categories, Brandy will remain the largest category in both value and volume terms, while the Specialty Spirits category will register the fastest value growth at a CAGR of 7.6% during 2014-2019

The Filipino Spirits market is highly competitive with the leading brands like Emperador, Ginebra and Jose Cuervo etc.

Consumers in the Filipino Spirits market are giving preferences to value for money products.

Traditionally, Spirits were consumed predominantly by men, however, recently more Filipino women (primarily between 19-25 years) are opting for Spirits consumption, decreasing the gender gap.

The demand for low-priced domestic Brandy has been growing in the Philippines driven by rising population and expanding middle-income population.

The Canadeans Consumer and Market Insights report on the Spirits market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion