Consumer and Market Insights: Spirits Market in Poland




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The Polish Spirits market is forecast to register slight growth in value as well as volume terms during 2014-2019. The Vodka category will have the largest volume share while Whiskey will be the fastest growing category during 2014-2019. Polish consumers place high importance on product attributes such as price, and consequently seek out products that provide value for money. This trend is most common in the Vodka category, within which local brands are offering lower priced varieties, at a time when other manufacturers are increasing prices. Consequently, the market will witness a shift towards the consumption of Whiskey from Vodka, fuelled by cheap Whiskey varieties sold by discount stores and retail stores.

Key Findings
Across the eight analyzed Spirits categories, the Vodka is the leading category with respect to market size. The Whiskey category will register the fastest value growth at a CAGR of 2.8% during 2014-2019

The Spirits accounted for nearly three-fourth of the overall Wine & Spirits retail sales in Poland.

The Spirits market in Poland is competitive with leading brands like Stock 84, Krupnik, and Jack Daniels etc.

Premiumization and innovation are both important in the Polish Spirits market, however there exists a set of consumers who actively look for better value for money deals and promotions.

The Polish market will witness a shift towards the consumption of Whiskey from Vodka, driven by changing consumer behavior and rising prices for Vodka.

The Canadeans Consumer and Market Insights report on the Spirits market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion