Carbonated soft drink consumption is primarily influenced by taste, but health and wellness is becoming increasingly important amid continued negativity surrounding the consumption of sugary drinks and artificial sweeteners. This brief outlines the most important consumer and product trends impacting the category globally, using Canadeans TrendSights mega-trend framework.
Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the carbonated soft drinks category.
Consumer insight analysis covering 24 countries globally highlights the key attitudes and behaviors driving consumers purchase behavior.
Case studies and numerous product examples throughout the brief showcase best-in-class innovations in carbonated soft drinks from across the globe.
Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.
How do Canadeans mega-trends apply specifically to carbonated soft drinks? How is this likely to evolve over the next few years?
Where is innovation occurring in carbonated soft drinks and what does it look like?
Going forward, what are some of the potential opportunities and key considerations for carbonated soft drink manufacturers?
How are industry players using the online space to more effectively engage with consumers?
Sensory & Indulgence and Health & Wellness are the most relevant mega-trends to the carbonated soft drinks category, as consumers seek novel flavor experiences that align with their health needs, be they low calorie formulations, "natural" ingredients, or functionality.
Taste is the most influential factor on consumers choice of soft drinks, emphasizing the importance of the Sensory & Indulgence mega-trend, despite growing demand for healthier formulations.
Data provided in easy-to-use tables in Excel