Consumer and Innovation Trends in Juices and Smoothies 2014




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As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet their needs. This brief outlines the most important consumer and product trends impacting the juices and smoothies categories globally, relating these trends to Canadean's TrendSights mega-trend framework and providing constructive insight for each theme covered.

Consumer insight analysis covering 25 countries globally highlights the key attitudes and behaviors driving consumers' purchases in this category.

Case studies and numerous product examples throughout the brief showcase best-in-class innovations in juices and smoothies from across the globe.

Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

A dedicated "What Next?" section explores where juices and smoothies will be heading next and what it means for brands, manufacturers, and retailers.

What are the top trends impacting consumer behavior and innovation in juices and smoothies? How is this likely to evolve over the next few years?

Where is innovation occurring in juices and smoothies and what does it look like?

Going forward, what are some of the potential opportunities and key considerations for juices and smoothies manufacturers and marketers?

Key Highlights
More can be done to attract consumers: only 18% of consumers globally drink juices and smoothies daily or almost daily, although 30% of consumers can be considered brand-loyal.

Innovation in juices and smoothies has seen a stronger shift towards tailored functionality than before; in 2014 we have seen added protein and added caffeine gaining traction.