As consumers' purchase behavior drives innovation it is increasingly vital to understand how to shape products to best meet their needs. This brief outlines the most important consumer and product trends impacting the ready-to-drink and iced coffee drinks category globally, and providing constructive insight for each theme covered.
Consumer insight analysis covering 25 countries globally highlights the key attitudes and behaviors driving consumers' purchase of RTD coffee.
Case studies and numerous product examples throughout the brief showcase best-in-class innovations in RTD coffee and the on-premise.
Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.
A dedicated "What Next?" section explores where RTD coffee will be heading next and they challenges it has to overcome.
What are the top trends impacting consumer behavior and innovation in RTD coffee? How is this likely to evolve over the next few years?
Where is innovation occurring in RTD coffee and what does it look like?
Going forward, what are some of the potential opportunities and key considerations for RTD coffee manufacturers and marketers?
RTD coffee represented $14bn in spending in 2014. Despite trend development in the US and Europe, the highest per capita spend is seen in Asia and Scandinavia.
Innovation in is rich and varied, moving beyond the consumer need for convenience and a caffeine fix.