Consumer and Innovation Trends in RTD Tea 2015




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As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet their needs. This brief outlines the most important consumer and product trends impacting the ready-to-drink and iced tea drinks category globally, and provides constructive insight for each theme covered.

Consumer insight analysis covering 25 countries globally highlights the key attitudes and behaviors driving consumers' purchase of RTD tea.

Case studies and numerous product examples throughout the brief showcase best-in-class innovations in RTD tea and its competitors from the on-premise.

Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

A dedicated "What Next?" section explores where RTD tea will be heading next and they challenges it has to overcome.

What are the top trends impacting consumer behavior and innovation in RTD tea? How is this likely to evolve over the next few years?

Where is innovation occurring in RTD tea and what does it look like?

Going forward, what are some of the potential opportunities and key considerations for RTD tea manufacturers and marketers?

Key Highlights
RTD tea represented $56.8bn in spending in 2014. The highest value markets are North America and Asia, with Japan having the highest per capita spend globally.

Innovation in is rich and varied, exploring regional styles and beginning a new wave of "natural" functionality.