In Q4 2014, we surveyed 1000 consumers in USA about various issues impacting personal care, household care, and tobacco sectors. Among the topics included are smoking habits; attitudes towards aging; spa and at-home treatments; effectiveness of claims; and brand switching influencers. The data is presented in Excel format with the full question list, and response data by gender, age, and country.
Use our data to conduct your own analysis of the personal care, household care, and tobacco sectors in USA
Understand what consumers purchasing habits are in USA according to age and gender
Gain insight into consumer engagement across key personal care, household care, and tobacco categories
How frequently do consumers smoke various types of products?
What are consumers attitudes towards aging and what products do they use?
What beauty treatments do consumers perform at home and which in salons?
What would make a consumer change their choice of household cleaning brand?
Full list of questions asked about personal care, household care, and tobacco in the Canadean 2014 Q4 Consumer Survey
Data provided in easy-to-use tables in Excel
Data provided by national average, gender, and age group