Attitudes towards natural and organic personal care claims




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This interactive model explores consumer attitudes towards natural and organic claims in personal care products, including the perceived efficacy and credibility associated with such claims. The underlying data is sourced from Datamonitors Consumer Survey 2013 which includes responses from over 25,000 consumers across 24 countries.

This data can be viewed for many consumer groups using filters such as country, age / income group, as well as shopper type (e.g. haircare shoppers).

Interactivity and customization options enable users to view responses from the most relevant consumer groups.

How important are natural and organic ingredients for skincare shoppers compared with make-up shoppers?

Do consumers believe that health and beauty products formulated with natural ingredients are better for them?

To what extent do personal care shoppers trust natural and organic claims made by beauty brands?

Are consumers of natural food and drinks more likely to prioritize natural and organic ingredients in personal care products?

Key Highlights
Over 25,000 consumers responded to Datamonitors 2013 global consumer survey, which took place in 24 countries globally: Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, the Netherlands, Poland, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Turkey, UAE, UK and US.

This allows users to compare the relative importance of natural and organic ingredients in different personal care categories. Category-specific analysis explores consumer perceptions regarding the efficacy and credibility of natural and organic products.

Data provided in easy-to-use tables in Excel