WiFi-first The new market disrupter




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The WiFi-first concept emerged in 2014. It uses Wifi in conjunction with cellular connections.

Wifi has always been considered as disruptive by the cellular industry because it is a low-cost solution to provide nomadic access.

Despite remaining technological hurdles, Wifi has gained traction for many players willing to eat into MNOs' revenues by jumping into the cellular-nomadic business.

This report presents the state-of-the art on WiFi-first and highlights strategies at play in a business that unites companies from three distinct worlds: Mobile - Fixed - OTT