Part of a two-part series, Wealth in China: HNW Customers analyzes the profile of Chinese HNW individuals from their investments to product demand to sources of wealth. This report is based on our 2014 Global Wealth Managers Survey. Where applicable, the results of the survey are accompanied by best-practice case studies on how to target Chinese HNW individuals.
Evaluate product and service demand among HNW individuals, from discretionary asset management to art advisory services and credit.
Analyze the best methods for capturing new Chinese HNW clients and how best to maintain communication during the client relationship.
Interpret the investment portfolios of Chinese HNW individuals through detailed asset allocation analysis.
Understand the major sources of HNW wealth in China.
How do Chinese HNW individuals amass their wealth?
What investments make up an average Chinese HNW investment portfolio?
Which wealth management products and services are in demand in China?
How often do Chinese wealth managers contact their clients face-to-face, via email, and through social media?
How do Chinese HNW individuals compare to their Asia Pacific peers?
HNW individuals in China have amassed wealth mainly through entrepreneurship. The most prominent industries from which HNW individuals have amassed wealth are property, financial services, and manufacturing.
China hosts a large HNW expat community, with expats constituting 11.1% of the local HNW population according to our research. 56% of these expats have lived in the country for more than five years. Going forward, China is expected to attract a larger number of expats in the finance sector as the industry matures.
The private banking market in China is still developing, meaning there is greater room for growth than in more developed markets. All asset management and auxiliary services are forecast to experience strong increases in demand, and wealth managers should consider partnerships if they lack the in-house expertise to address changing needs.