UK Personal Lines Distribution analyzes how the different channels within this market are evolving and looks at the trends affecting their performance over the next five years. The attached dashboard also offers data on the behavior of consumers and their preferences in channels used to purchase insurance.
Gain insight on the preferred distribution channels for personal lines insurance and how they will evolve over the next five years.
Focus on specific consumer demographic segments, with the ability to filter results by age, gender, and income group.
What are the key distribution channels for different insurance products?
Are consumers choosing the internet over the telephone?
Brand loyalty has declined in the last two years. Retention is high among those who directly contact insurers as a first step, but the size of this group continues to be eroded by price comparison sites contrary to views that their influence has peaked.
The online channel is critical to consumers insurance purchasing journey, whether its researching insurance providers, comparing prices, or buying a policy. The use of price comparison sites to window shop is now undertaken by the majority of consumers before purchasing a policy.