LV= is one of the UK's largest insurers for personal lines general insurance, and is a growing player in the commercial space.
Gain insight into how LV= is growing in this competitive environment.
Benchmark LV='s performance against its competitors.
What is LV='s business strategy?
What are LV='s strengths and weaknesses?
What opportunities and challenges does the company face?
LV='s strategy is based around serving multiple market segments, and is distributed through a variety of different channels.
LV= earns most of its revenue from personal motor insurance, but is beginning to diversify its revenues.
LV= will need to adjust to lower growth and reduce its dependence on personal motor insurance to ensure that profitability can be maintained in the future.