RSA Group is the second largest commercial lines insurer in the UK. It also operates across personal lines via its More Th>n and echoice brands. It has a presence in 33 countries worldwide as well as a large network of partners through which it distributes its products.
Examine RSA's organizational structure and how it operates across the commercial and personal insurance segments.
Identify RSA's strengths and weaknesses, as well as the opportunities and threats it is facing.
Assess RSA's financial performance and understand how its results are being achieved.
How does RSA compete in the UK personal and commercial insurance markets?
What are its strengths and weaknesses?
What opportunities and challenges does a global insurer such as RSA face?
RSA controls three distinct brands in the UK and caters for multiple insurance segments. It distributes its cover directly, through intermediaries and brokers, and also via affinity partners.
The RSA brand name is used exclusively in the commercial lines market. The company has specialist expertise in sectors such as marine, construction, and renewable energy.
The group is exiting markets where its results are failing to meet expectations in order to focus on its core segments and high-growth regions.