Rapidly improving regulatory frameworks and technological development are now at a point where the potential of the underbanked segment can actually be realized. Individual markets are at vastly different stages of development, however.
Discover which are the most attractive underbanked markets for entry.
Acquire a better understanding of the underbanked population's needs.
Consider the regulatory environment of underbanked markets.
Who and where are the underbanked?
What are their specific needs and requirements?
How can providers engage with this segment?
What should providers consider when entering an underbanked market?
Marketing products and services that promote financial individualism runs directly counter to the social obligations within underbanked families and communities. Financial hardship may be experienced by an individual, but overcoming challenges are only accomplished by reliance on collective contribution.
When evaluating markets for entry, priority should be given to those with more conducive regulatory frameworks, rather than looking at the sheer scale of customers.
Strategies that focus on regulatory environments place providers in an advantageous position in terms of costs, product and service development, and operations.