This report is based on Verdict Financial's 2014 Global Wealth Managers Survey. The results of the survey are accompanied by best-practice case studies on how to target Australian HNW individuals where applicable.
Understand the major sources of HNW wealth in Australia and the industries from which it has been amassed.
Interpret the investment portfolios of Australian HNW individuals through detailed asset allocation analysis.
Evaluate product and service demand among Australian HNW individuals, from discretionary asset management to art advisory and philanthropy.
Analyze the best methods to capture new Australian HNW clients and how best to maintain communication throughout the client relationship.
How do Australian HNW individuals amass their wealth?
What investments make up an average Australian HNW investment portfolio?
Which wealth management products and services are in demand in Australia?
How often do Australian wealth managers contact their clients through email, social media, and face-to-face meetings?
How do Australian HNW individuals compare to their global peers?
Australian HNW individuals have made their fortunes through a combination of earned income and entrepreneurship. The most prominent industries from which HNW individuals have accumulated their fortunes are financial services and mining, oil, and gas.
The average Australian HNW individual invests heavily into direct equities, which constitute one third of the typical HNW portfolio. Over the next two years allocation into alternative investments and, to a lesser extent, equities and property, is expected to increase at the expense of bonds, cash, and near-cash investments across the market.
External as well as internal referrals are the most common means of attracting new clients to Australian wealth managers. HNW individuals do not place high importance on personal relationships when dealing with their wealth manager. However, the use of remote channels has increased significantly over the last year.