This report is based on Verdict Financial's 2013 Global Wealth Managers Survey. The results of the survey are accompanied by best-practice case studies on how to target Filipino HNW individuals where applicable.
Understand the major sources of HNW wealth in the Philippines and the industries from which it has been amassed.
Interpret the investment portfolios of Filipino HNW individuals through detailed asset allocation analysis.
Evaluate product and service demand among Filipino HNW individuals, from discretionary asset management to art advisory and philanthropy services.
Analyze the best methods to capture new Filipino HNW clients and how best to maintain communication throughout the client relationship.
How do Filipino HNW individuals amass their wealth?
What investments make up an average Filipino HNW investment portfolio?
Which wealth management products and services are in demand in the Philippines?
How often do Filipino wealth managers contact their clients through email, social media, and face-to-face meetings?
How do Filipino HNW individuals compare to their global peers?
Filipino HNW investors are mainly drawn from affluent families, being owners of successful and longstanding business empires. More recently, entrepreneurial and high-earning individuals are beginning to reshape the market along more typically Asia Pacific lines.
HNW portfolios in the Philippines are concentrated among relatively straightforward investments such as equities and bonds, which predominate. Alternative investments are generally absent from the onshore portfolios of the wealthy, while property holdings are low for the region.
Client-wealth manager interaction in the Philippine wealth market is intensive, with frequent meetings and calls being the norm. This has facilitated a high reliance upon relationship managers' own contacts in terms of client acquisition. Wealth managers should be motivated to invest in developing client referrals.