Part of a two-part series, Wealth in Malaysia: HNW Customers analyzes the profile of Malaysian HNW individuals from their investments, to product demand, to sources of wealth. This report is based on Verdict Financial's 2013 Global Wealth Managers Survey. The results of the survey are accompanied by best-practice case studies on how to target Malaysian HNW individuals where applicable.
Understand the major sources of HNW wealth in Malaysia and the industries from which it has been amassed.
Interpret the investment portfolios of Malaysian HNW individuals through detailed asset allocation analysis.
Evaluate product and service demand among Malaysian HNW individuals, from discretionary asset management to art advisory and philanthropy services.
Analyze the best methods to capture new Malaysian HNW clients and how best to maintain communication throughout the client relationship.
How do Malaysian HNW individuals amass their wealth?
What investments make up an average Malaysian HNW investment portfolio?
Which wealth management products and services are in demand in Malaysia?
How often do Malaysian wealth managers contact their clients through email, social media, and face-to-face meetings?
How do Malaysian HNW individuals compare to their global peers?
Malaysian HNW individuals have made their fortunes through a combination of family business and earned income. The most prominent industries from which HNW individuals have accumulated their fortunes are agriculture and construction.
The average Malaysian HNW portfolio invests heavily into local residential property, local equities, cash and near-cash products, and domestic government bonds. Over the next two years allocation into property, commodities, and bonds is expected to increase strongly.
Relationship managers' own contacts are the most common means of attracting new clients to Malaysian wealth managers. HNW individuals place high importance on personal relationships when dealing with their wealth manager. Consequently, the vast majority of wealth managers have at least monthly face-to-face contact with their clients.