Aviva is the UKs largest insurer with a total market share of 11.4% in combined personal and commercial insurance, placing 4,839m in GWP in 2013. Aviva has seen a lot of recent change, undergoing a management transition as well as readjusting its commercial focus. This profile offers a review of the company and its business components, its financial performance, and a SWOT analysis.
Learn about Avivas organizational structure and its core business segments.
Gain insight into the strengths, weaknesses, opportunities, and threats it faces going forward.
Understand Avivas strategy for both personal and commercial lines.
What is Avivas business strategy?
What are Avivas strengths and weaknesses?
What opportunities and challenges does the company face going forward?
Aviva entered into an underwriting and marketing partnership with Gallagher Heaths household e-underwriting team in October 2013 to further develop its household business.
Aviva has a presence in 17 countries. Outside of the UK, Aviva has a strong presence in Canada, France, Ireland, Spain, and Turkey.
Through its digital first strategy, Aviva is focusing on leveraging big data and analytics to improve its service and product offerings. Aviva aims to improve its underwriting, pricing, and claims with predictive analytics and is also building its innovation and digital teams.