Insurance Competitor Profile: Lloyds Banking Group



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Lloyds Banking Group is one of the UK's largest general insurers, principally in the home insurance market. It had gross written premiums of 1,307m and pre-tax profit of 297m in 2013.

Learn about Lloyds Banking Group's organizational structure and its core business segments.
Gain insight into the strengths, weaknesses, opportunities, and threats the group faces.
Assess Lloyds Banking Group's financial performance and understand how its results are being achieved.

What is Lloyds Banking Group's business strategy?
What are Lloyds Banking Group's strengths and weaknesses?
What opportunities and challenges does the group face?

Key Highlights
Lloyds Banking Group's strategy is based around leveraging its extensive branch network to sell insurance products via cross-selling and added-value accounts.

Lloyds Banking Group acts as both an underwriter and a broker, principally underwriting home insurance while selling other lines through affinity partnerships with other insurers.

Lloyds Banking Group has suffered serious losses from personal liability insurance in recent years due to mis-selling. It is reducing its exposure to this market.