Insurance Competitor Profile: Zurich



Verdict Financial

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Zurich serves customers in more than 170 countries and employs about 60,000 people. In the UK, Zurich is the third-largest commercial lines insurer and also operates across personal lines through its high-profile brands. This profile reviews the companys UK brands as well as its financial performance, and also provides a SWOT analysis.

Learn about Zurichs organizational structure and its core business segments.
Gain insight into the strengths, weaknesses, opportunities, and threats Zurich faces.
Assess Zurichs financial performance and understand how its results are being achieved.

What is Zurichs business strategy?
What are Zurichs strengths and weaknesses?
What opportunities and challenges does the company face?

Key Highlights
Zurich earns most of its revenue from commercial liability insurance, and is the third-largest insurer across the UK commercial market.

Commercial insurance is sold through insurance brokers; however, its public sector offering, Zurich Municipal, is sold direct to organizations.

In 2013, Zurich-branded home and car insurance products were removed from aggregators to develop distinct propositions for brokers and direct customers.