This profile benchmarks Nationwide's customer satisfaction, customer trust, and customer perception ratings in terms of innovation and digital offerings against its rivals and the industry as a whole. It looks at the bank's penetration in key product areas, cross-holding rates, and marketing. It also analyzes the bank's key financials.
Gain an insight into customer perceptions of Nationwide on issues of account satisfaction, trust, and innovation.
Discover Nationwide's market share in key product areas.
Learn about how Nationwide compares against rivals and the industry on key metrics.
What do Nationwide customers think about the bank?
How does Nationwide compare against its competitors on key metrics?
What is Nationwide's marketing strategy?
Nationwide customers are the most satisfied with their current accounts overall, and Nationwide scores significantly above the industry average for security, fees, and charges, online banking usability, and customer service.
Nationwide customers are the least likely to state that they will switch provider in the next 12 months, and the most likely to agree that their provider prioritizes its customers.
Nationwide customers are significantly lower-than-average users of mobile banking and social media, reflecting their higher age profile.