Personal Care Consumer - US - November 2015




$ 3996

In Stock

A mature personal care market benefits from widespread product usage of functional items such as oral care and deodorant, while younger women drive growth of discretionary items including facial skincare. Brands can benefit by focusing on gentle products or natural sounding ingredients, which appeal to consumers amidst concerns over ingredient safety. The market can experience further growth by improving the retailing experience both in-store and online, with consumers expressing a strong interest in in-store experts, kiosks, or mobile apps that help to navigate through the wide variety of personal care offerings.