Brand Competition and Consumer Preference of 3C Products in China


#465628

30pages

Market Intelligence & Consulting Institute

$ 1000

In Stock

Using big data analytics, this research covers all top 3C branded products sold on China's two major online stores Tmall and JD, including desktop PCs, DSCs (Digital Still Cameras), DSLR (Digital Single-Lens Reflex) cameras, digital recorders, wearables, and game consoles. The analysis was conducted on the following dimensions: brand ranking by the number of items available, branded model ranking by each category of 3C products. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary 

1.1 Product Assortment 
1.1.1 Desktop PC 
1.1.2 Digital Still Camera 
1.1.3 DSLR Camera 
1.1.4 Digital Recorder 
1.1.5 Wearable 
1.1.6 Game Console 
1.2 Product Sales 
1.2.1 Desktop PC
1.2.2 Digital Still Camera 
1.2.3 DSLR Camera 
1.2.4 Digital Recorder 
1.2.5 Wearable 
1.2.6 Game Console 

2. Research Objective 

3. 3C Product Sales Tracking 

3.1 Desktop PC 
3.2 Digital Still Camera 
3.3 DSLR Camera 
3.4 Digital Recorder 
3.5 Wearable 
3.6 Game Console 

Appendix 
Glossary of Terms 
List of Companies 

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Figure 1: Data Sources and Collection Methods for Desktop PCs 
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 3: Branded Model Ranking by Sales Volume on Tmall and JD 
Figure 4: Sales Volume Ranking by Chinese Desktop PC Model 
Figure 5: Sales Volume Ranking by Foreign Desktop PC Model 
Figure 6: Sales Volume Ranking by Taiwanese Desktop PC Model 
Figure 7: Data Sources and Collection Methods for DSCs 
Figure 8: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 9: Branded Model Ranking by Sales Volume on Tmall and JD 
Figure 9: Sales Volume Ranking by Chinese DSC Model 
Figure 10: Sales Volume Ranking by Foreign DSC Model 
Figure 11: Data Sources and Collection Methods for DSLR Cameras 
Figure 12: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 13: Branded Model Ranking by Sales Volume on Tmall and JD 
Figure 14: Sales Volume Ranking by Foreign DSLR Model 
Figure 15: Data Sources and Collection Methods for Digital Recorders 
Figure 16: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 17: Branded Model Ranking by Sales Volume on Tmall and JD 
Figure 18: Sales Volume Ranking by Foreign Digital Recorder Model 
Figure 19: Sales Volume Ranking by Taiwanese Digital Recorder Model 
Figure 20: Data Sources and Collection Methods for Wearables 
Figure 21: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 22: Branded Model Ranking by Sales Volume on Tmall and JD 
Figure 23: Sales Volume Ranking by Chinese Wearable Model 
Figure 24: Sales Volume Ranking by Foreign Wearable Model 
Figure 25: Sales Volume Ranking by Taiwanese Wearable Model 
Figure 26: Data Sources and Collection Methods for Game Consoles 
Figure 27: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 28: Branded Model Ranking by Sales Volume on Tmall and JD 
Figure 29: Sales Volume Ranking by Chinese Game Console Model 
Figure 30: Sales Volume Ranking by Taiwanese Game Console Model