Global Social Business Application Market 2015-2019
Covering: Market size and forecast for social business applications until 2019. Market segmentation based on enterprise collaboration and communication, marketing automation, digital asset management, and social media marketing management. The leading vendors analyzed by this report include Adobe, Oracle, Salesforce.com, and Hootsuite.
Market outlook of social business applications
Businesses use social business applications for conducting various functions of an organizations. For instance, the marketing department uses social media to market their products, and the HR department uses social media to recruit candidates and collect perceptions of employees on the company. Technavios market research analysts predict the global social business application market to reach a CAGR of close to 26% over the next four years.
Also, social media platforms generate enormous data regarding the consumer sentiments related to the market and their behavioural analysis. This huge data is known as big data, which on analysis, unfolds various trends and challenges of the market growth. Enterprises are increasingly investing in big data tools, and predictive tools to obtain such insights as this information helps CMOs to take informative decisions.
The market is also witnessing a huge demand for social media analytics tools that are used to gather insights from social marketing efforts and reach out to a larger customer base. Some of the popular social media open-source analytics tools are Google social analytics, SumAll, Facebook insights, and Twitter Analytics.
Global social business application market segmentation by category
Enterprise collaboration and communication
Digital asset management
Social media marketing management
Digital asset management has become a significant part of social businesses, and this segment is growing at a promising rate. Digital asset management has threats as well as opportunities for the social businesses.
Deployment of digital asset management tools offer a repository of rich media content that can be used and reused. It offers its own stock photo collection, providing imagery for use in blog posts. Also, with the use of digital asset management tools, companies can track where content has been shared and where other data resides, such as metadata fields and features that allow companies to share content and track status on social media.
The leading vendors analyzed by this report
Other prominent vendors of this market include Attensity, Beevolve, Brandwatch, Crimson Hexagon, Expion, HearseySocial, ListenLogic, Lithium, SAS, Socialbakers, Spreadfast, Sprinklr, Sprout Social , Sysomos, Viralheat, and Webtrends.
Key challenges faced by the leading vendors of this market
The high cost of deploying social business software is one of the major challenges in the market. The price of social business software includes licensing cost, system design and customization, installation, and training and maintenance.
Moreover, enterprises need to train their employees on how to use the application efficiently. In addition, post-implementation, the software needs to be upgraded according to current market trends, which is one of the major growth inhibitors in terms of cost for SMEs.
Key questions answered in the report
What are the key factors driving the global social business applications market
What are the key market trends impacting the growth of the global social business applications market
What are the various opportunities and threats faced by the vendors in the global social business applications market
Trending factors influencing the market shares for EMEA, APAC, and Americas
Key outcome of the five forces analysis on the global social business applications market
Growth forecast of the global social business applications market until 2019
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market size and forecast
Five forces analysis
PART 06: Market segmentation by category
Enterprise communication and collaboration market
Marketing automation market
Digital asset management market
Social media marketing management market
PART 07: Geographical segmentation
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
Other prominent vendors
PART 14: Key vendor analysis
PART 15: Appendix
List of abbreviation
PART 16: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global social business application market 2014-2019 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global social business application market segmentation 2014
Exhibit 05: Enterprise communication and collaboration market 2014-2019 ($ billions)
Exhibit 06: Marketing automation market 2014-2019 ($ billions)
Exhibit 07: Digital asset management market 2014-2019 ($ billions)
Exhibit 08: Social media marketing management market ($ billions)
Exhibit 09: Geographical segmentation, 2014
Exhibit 10: Impact of drivers
Exhibit 11: Impact of drivers and challenges
Exhibit 12: Adobe Systems: Business segmentation 2014 by revenue
Exhibit 13: Adobe Systems: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 14: Adobe Systems: Geographical segmentation by revenue 2014
Exhibit 15: Hootsuite: Product segmentation
Exhibit 16: Oracle: Business segmentation by revenue 2014
Exhibit 17: Oracle: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 18: Oracle: Geographical segmentation by revenue 2014
Exhibit 19: Salesforce.com: Business segmentation by revenue 2015
Exhibit 20: Salesforce.com: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 21: Salesforce.com: Geographical segmentation by revenue 2015