Quarterly Beverage Tracker Third Quarter 2015: Brazil; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




$ 3570

In Stock

Beverage consumption habits have changed over the years in Brazil, for the first time moving in line with global beverage trends, focusing on quality products, healthier choices, and also cost benefits as major drivers. Based on the actual development stage of Brazil, future growth will be driven mainly by new product development in line with the health and wellness trend, packaging presentations and extension of new flavors in core categories.

Key Findings
All commercial beverages registered growth in Q3-15, led by beer, packaged water, bulk/HOD water and hot coffee

The economic situation of the country, however, posed a challenging scenario for important categories, such as carbonates, which saw a drop in volume

The economic situation is favoring categories which offer better value for money

Innovations and favorable weather were at the core of category development

Canadeans Brazil Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q3-2015 vs Q2-3014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Gain an in-depth understanding of the most up-to-date trends in the Brazil beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Brazil to back your marketing initiatives

Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation