Packaged water volumes just failed to overtake carbonates as the leading global beverage in 2014, with the category registering an increase of 7%. The main five countries in this category China, USA, Germany, Italy and India took a share of almost 50% of global volumes. Despite a slowdown in growth from the main China market, Asia increased its share of packaged water to almost 35%, while West Europe rebounded from its losses in 2013 to record annual growth of almost 2% in 2014. East Europe also witnessed a 2% expansion, mostly driven by increasing interest in healthy living in Turkey and Poland.
Emerging markets are continuing to make strong progress in the global packaged water category, with India, Indonesia, Nigeria and Turkey performing particularly well.
Strong economic growth and fierce competition between producers is helping to push volumes higher, while a lack of safe drinking water in these countries also drives consumers towards this category
Carbonated water has seen a rather mixed performance during the year. While volumes edged forwards on a global basis, the main European markets continued to suffer losses. West Europe, in particular, drove the decline, with German and Italian consumers shifting their preferences to low-carbonated products. However, growth for carbonated water in Asia and North America somewhat compensated for these losses, mostly thanks to China, Japan and the USA
PET continued as the dominant pack material in 2014, although environmental concerns have led some consumers to adopt light-weighting of PET in some markets. Eco-packaging is gaining increasing attention with thinner PET bottles benefitting from lower petroleum use in production and easier disposal
Canadeans Global Packaged Water report covering over 80 countries, provides:
Top line production, import, export and consumption volume from 2009-2014 with forecasts to 2018
2013-2014 volume data by segment, flavour, key company, packaging and distribution (on-/off-premise), with 2015 forecasts
Details of key new product launches in 2014 by company
Overview of the competitive landscape in the Packaged Water market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the Packaged Water market
The Global Packaged Water report allows you to evaluate forecast projections to 2018, enhancing your understanding of the evolving trends and consumption patterns
The report is arranged by region, with accompanying country profiles giving you a comprehensive view of current and emerging trends and opportunities to support your corporate strategic planning
Identify the current and emerging trends and future growth opportunities in the global packaged water market to assess the likely impact on your companys performance
Interrogate the data to understand both the historic and likely future performance of the global packaged water industry by region and country to support your long-term strategic planning