Quarterly Beverage Tracker Third Quarter 2015: West Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Many countries are starting to see slow growth again after the economic recession seen across many countries in the market. The health trend is growing as more people seek healthier hydration seen in packaged water and iced/rtd tea drinks. Summer weather has been mixed across the region causing the growth in categories to also be mixed depending on the amount of sunshine or rain. The migrant crisis across much of the region has affected consumption as there are now more people to consume beverages so producers are seeing this as an opportunity especially in Germany.

Key Findings
Discount stores are performing well as people are still watching their spending

Energy drinks growth is affecting the growth of sports drinks seen in the UK

After the milk quotas were lifted the supply and demand has been skewed as there is more milk than needed

Beer has started to show slow growth after being in decline during the economic downturn seen in Spain

Canadeans West Europe Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

An executive summary providing a concise analysis of the latest quarterly regional trends and outlook for 2015

Our Q3 special focus update on the latest trends in soft drinks flavours and innovation

Gain an in-depth understanding of the most up-to-date trends in the West Europe beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in West Europe to back your marketing initiatives

Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation