Kazakhstan Beer Market Insights Report 2015; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market




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The market saw growth in 2014, and further growth was hindered by national currency devaluation. Only the mainstream price segment declined as a result of a poor performance from Efes Beverage Group. The market remains a duopoly however, and Carlsberg showed volume and market share development.

Key Findings
Beer market was aided by hot summer weather and expansion of the middle class

Brand image plays a vital role as consumers choose European brands

Carlsberg experienced profound growth

Canadeans Kazakhstan Beer Market Insights 2015 Report provides a complete overview of the Kazakhstan beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014, with 2015 forecasts

2013-2015 selected on- / off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the Kazakhstan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Kazakhstan beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Kazakhstan beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1Market Context
3.2Market Parameters Tables
3.3Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1Market Commentary
5.2Packaging Trends
5.3Beer Pricing Tables
5.4Beer Data Tables
6 Brewer Profiles
7 Appendix
7.2Methodology & Product Definitions

List of Tables
Table 1: Kazakhstan Population Size and Growth, 1991-2017F
Table 2: Asia Population Size and Growth, 2004-2015F
Table 3: Kazakhstan Economic Indicators, 2006-2016F
Table 4: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 5: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 6: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2014
Table 11: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2012-2014
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2013-2015F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 20: Commercial Beverage Consumption - Liters Per Capita, 2004-2015F
Table 21: Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 22: Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 23: Commercial Beverage Consumption - Million Liters, 2004-2015F
Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2004-2015F
Table 25: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 26: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 27: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 28: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 29: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 30: Beer Market Valuation (Local Currency), 2013-2015F
Table 31: Beer Consumption by Local Definition, 2011-2015F
Table 32: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 33: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 34: Beer Consumption by Type, 2011-2015F
Table 35: Beer Consumption by Geographic Scope, 2011-2015F
Table 36: Beer All Trademarks, 2010-2014
Table 37: Beer Brands by Local Definition, 2010-2014
Table 38: Beer Brands by Standard Price Segment, 2010-2014
Table 39: Beer Brands by Alcoholic Strength, 2010-2014
Table 40: Beer Brands by Type, 2010-2014
Table 41: Imported Brands by Origin, 2010-2014
Table 42: Beer Licensed Brands, 2010-2014
Table 43: Beer Trademark Owners, 2010-2014
Table 44: Beer Local Operators, 2010-2014
Table 45: Beer leading Brewers/Importers, 2010-2014
Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 47: Beer Distribution: On vs Off Premise, 2011-2015F
Table 48: Rosa Brand Volumes 2010-2014
Table 49: Efes Karaganda Brand Volumes 2010-2014
Table 50: Shimkent Piv Brand Volumes 2010-2014
Table 51: Caspian Beverages Holding Brand Volumes 2010-2014

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014