Brand Competition and Consumer Preference of the Chinese Tablet Market


#483853

31pages

Market Intelligence & Consulting Institute

$ 1000

In Stock

Using big data analytics, this research covers all top tablet brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by tablet sales, number of times online users mention about a particular tablet brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

Table of Contents

1. Executive summary 

1.1 Product Sales 
1.2 Brand Position 
1.3 Brand Awareness 
1.4 User Analysis 

2. Research Objective 

3. Product Sales Tracking 

4. Brand Position Tracking 

5. Brand Awareness 

5.1 Xiaomi Wi-Fi 64GB Reviews 
5.2 Cube iwork8 Wi-Fi 32GB Reviews 
5.3 Onda V891 Wi-Fi 32GB Reviews 
5.4 Xiaomi Wi-Fi 16GB Reviews 
5.5 Teclast X80HD Wi-Fi 32GB Reviews 

6. User Analysis 
6.1 Haier 
6.2 Midea 
6.2 Samsung 
Conclusion 
Brand Competition Analysis 
Consumer Preference Analysis 

Appendix 
Glossary of Terms 
List of Companies 

Table 1: Brand Competition Analysis 

Figure 1: Data Sources and Collection Methods 
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 3: Sales Volume Ranking by Tablet Model 
Figure 4: Sales Volume Ranking by Chinese Tablet Model 
Figure 5: Sales Volume Ranking by Foreign Tablet Model 
Figure 6: Sales Volume Ranking by Taiwanese Tablet Model 
Figure 7: Online Visibility Ranking by Tablet Brand 
Figure 8: Sentiment Ranking by Tablet Brand 
Figure 9: Factors Affecting Purchase of Top 5 Tablet Models 
Figure 10: Factors Affecting Purchase of Xiaomi Wi-Fi 64GB 
Figure 11: Factors Affecting Purchase of Cube iwork8 Wi-Fi 32GB 
Figure 12: Factors Affecting Purchase of Onda V891 Wi-Fi 32GB 
Figure 13: Factors Affecting Purchase of Xiaomi Wi-Fi 16GB 
Figure 14: Factors Affecting Purchase of Teclast X80HD Wi-Fi 32GB 
Figure 15: Xiaomi Tablet User Distribution by Gender & Age 
Figure 16: Xiaomi Tablet User Distribution by Region 
Figure 17: Apple Tablet User Distribution by Gender & Age 
Figure 18: Apple Tablet User Distribution by Region 
Figure 19: Samsung Tablet User Distribution by Gender & Age 
Figure 20: Samsung Tablet User Distribution by Region