Coffee Houses - China - December 2015




$ 3990

In Stock

Given the relatively low consumption per capita of coffee drinks compared to the global level, coupled with the confidence demonstrated by international coffee chains to further penetrate China, there is strong evidence for promising growth for the coffee shop market. However, specialist coffee house operators should avoid being over-optimistic as they are facing fierce challenges from bakery and fast food chains with cheaper alternatives.

To justify the premium image, the ability to create menus with a healthy twist, the use of coffee beans from specific regions, and multifunctional store design are the core strategies.