Market outlook of data loss prevention applications in APAC
The convergence of multiple solutions that cover data encryption, data monitoring, and policy management is predicted to drive the data loss prevention applications market in APAC. Bringing their insights on this market, Technavios market research analysts project a market growth rate of over 25% until 2020.
A key trend that is positively impacting this market is the increase in the number of customers using mobile devices such as laptops, smartphones, and tablets for professional usage. Mobile workers include traveling executives, sales representatives, and field workers who are required to have access to company data at all times. SMEs are expected to follow this trend in the APAC region to generate higher sales, and it is expected to propel the demand for data loss prevention applications.
Market segmentation of the data loss prevention application in APAC by type
The market share for endpoint security is negatively affected by the market share of network security. Endpoints such as desktops, workstations, smartphones, and tablets can be secured by using data loss prevention (DLP) applications that can be used for monitoring activity and detecting potential threats to data. Further, DLP applications can be used in removable devices such as USB sticks and DVDs that require data encryption for threat detection and data loss prevention.
Increased demand for hybrid cloud-based solutions
Traditionally, DLP services were being provided by the vendors in the region as an on-premises application and managed application. On-premises DLP application required high investment by the organization, whereas, managed DLP services incurred a lower cost for organizations. However, there were instances of data loss of confidential data such as financial information of a customer while using managed DLP services.
Thus, to overcome disadvantages of previous deployment models, hybrid cloud-based DLP solutions is finding growing adoption in the APAC region. This trend eliminates organizational dependence on skilled workers, and it is expected to lower costs. Hybrid cloud-based DLP solutions follow the pay-per-use model, making it less expensive as compared to traditional full license security solutions.
Vendor landscape and analysis of the market
The market is highly fragmented, and it encourages small vendors to enter this market through M&A. The superior technology these small players possess makes them appealing to large vendors. McAfee, Websense, EMC, and Symantec have used this business strategy, and other large vendors are expected to follow.
Key questions answered in the report
What are the key factors driving the data loss prevention application in APAC?
What are the key market trends impacting the growth of the data loss prevention application in APAC?
What are the various opportunities and threats faced by the vendors in the data loss prevention application in APAC?
Key outcome of the five forces analysis on the data loss prevention application in APAC?
Growth forecast of the data loss prevention application in APAC?
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
Key market highlights
PART 05: Market description
Functioning of DLP applications
Advantages of the DLP application
Disadvantages of DLP applications
PART 06: Market landscape
Market size and forecast
Five forces analysis
PART 07: Life cycle analysis
PART 08: Market segmentation by deployment model
DLP applications market in APAC by deployment model 2014-2019
On-premises DLP applications market in APAC
Cloud-based DLP applications market in APAC
PART 09: Market segmentation by type
DLP applications market in APAC by type 2014-2019
DLP applications market in APAC for network security
DLP applications market in APAC for endpoint security
PART 10: Buying criteria
PART 11: Growth drivers
Convergence of multiple solutions
Implementation of BYOD policy
Increase in number of inbound and outbound threats
Increase in number of regulations
PART 12: Impact of drivers
PART 13: Market inhibitors
Lack of awareness among end-users
Intense vendor competition
High implementation cost
Complexity of IT infrastructure
PART 14: Impact of drivers and challenges
PART 15: Market trends
Increased demand for hybrid cloud-based solutions
High demand for integrated DLP solutions
Increased adoption by SMEs
Increase in M&A
PART 16: Vendor landscape
Other prominent vendors
PART 17: Key vendor analysis
PART 18: Appendix
List of abbreviations
PART 19: Explore Technavio
List of Exhibits
Exhibit 01: Functioning of DLP applications
Exhibit 02: Segmentation of DLP applications market in APAC
Exhibit 03: DLP applications market in APAC 2014-2019 ($ millions)
Exhibit 04: Five forces analysis
Exhibit 05: Product life cycle analysis
Exhibit 06: DLP applications market in APAC by deployment model 2014-2019
Exhibit 07: On-premises DLP applications market in APAC 2014-2019 ($ millions)
Exhibit 08: Cloud-based DLP applications market in APAC 2014-2019 ($ millions)
Exhibit 09: DLP applications market in APAC by type 2014-2019
Exhibit 10: DLP applications market in APAC for network security 2014-2019 ($ millions)
Exhibit 11: DLP applications market in APAC for endpoint security 2014-2019 ($ millions)
Exhibit 12: Buying criteria
Exhibit 13: Impact of drivers
Exhibit 14: Impact of drivers and challenges
Exhibit 15: Competitive landscape
Exhibit 16: EMC: Business segmentation by revenue 2014
Exhibit 17: EMC: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 18: McAfee: Business segmentation
Exhibit 19: Symantec: Business segmentation by revenue 2015
Exhibit 20: Symantec: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 21: Symantec: Geographical segmentation by revenue 2015
Exhibit 22: Trend Micro: Business segmentation
Exhibit 23: Trend Micro: Geographical segmentation by revenue 2014