Market outlook of toys in Europe
E-retailing has become an emerging trend for almost all types of retail services. The rise in online line sales of toys and games is one of the major factors driving the growth of the toys market in Europe. Technavios market research analyst expects the toys market in Europe to grow at a CAGR over 3% between 2016 and 2020. The prices offered are often lower online because of a reduction in overhead costs. The European online retailing market grew by almost 18% in 2014 from 2013.
The eco-friendly toys made from materials such as wood, cardboard, and organic cotton is another fast-moving trend propelling the growth of the market. For instance, Oompa toys, the online retail toys store provide organic toys, high-quality toys, and wooden toys that are safe to play compared to the other toxic toys, which are also harmful to health. Green Toys is another company that makes toys from recyclable plastic milk bottles. They had a tie-up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.
Product segmentation and analysis of the toys market in Europe
Games and puzzles
Others (electronic toys, construction toys, raffles and musical toys)
Plush toys have gained significant popularity among children over the years. Hence, this segment dominated the global toys and games market as of 2015. Hugo, Disney, Garbaris, Munecas Rauber, Bedtime Originals, and Mary Meyer Corporation are some of the top vendors providing plush toys.
Segmentation and analysis by distribution channel of the toys market in Europe
Hypermarket, supermarket, and discounters
Specialty stores dominated the toys market in Europe in 2015. It includes independent retail stores that exclusively offer products in a single category. They sell branded toys and games and have traditionally been the principal shopping destination for parents.
Competitive landscape and key vendors
The toys market in Europe is marked by the presence of multiple large and small retailers/suppliers and large retail chains. Specialist retailers find it difficult to compete with retail giants that operate large stores such as hypermarkets and supermarkets because they enjoy economies of scale and offer products at lower prices than specialist retailers. Differentiation of products, price, low brand loyalty, low buyer switching costs, easy availability of products, and rapidly changing technology are some of the dominant factors that outlines the toys market in Europe.
The leading vendors in the market are -
Other prominent vendors in the market include Funtastic, JAKKS Pacific, Lansay France, LeapFrog Enterprises, Vivid Imaginations, Toy Quest, Playmates Toys, MGA Entertainment, Kids II, Bandai, Corgi Classics, Golden Bear Products, Green Owl Toys, Liberty games, and Scalextric.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the toys market in Europe?
What are the key market trends impacting the growth of the toys market in Europe?
What are the challenges to market growth?
Who are the key vendors in the toys market in Europe?
What are the market opportunities and threats faced by the vendors in the toys market in Europe?
What are the key outcomes of the five forces analysis of the toys market in Europe?
Technavio also offers customization on reports based on specific client requirement.
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
An overview of global toys and games market
Market size and forecast
Five forces analysis
PART 06: Market segmentation by distributional channel
Toys market in Europe by distribution channel
PART 07: Market segmentation by product types
Toys market in Europe by product types
Plush toys market in Europe
Infant/pre-school toys market in Europe
Activity toys market in Europe
Dolls market in Europe
Games and puzzles market in Europe
Ride-on toys market in Europe
Other toys market in Europe
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Other prominent vendors
PART 15: Key vendor analysis
The LEGO Group
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: An overview of global toys and games market 2015
Exhibit 03: An overview of toys market in Europe
Exhibit 04: Toys market in Europe 2015-2020 ($ billions)
Exhibit 05: Five forces analysis
Exhibit 06: Toys market in Europe by distribution channel 2015
Exhibit 07: Toys market in Europe by product types 2015
Exhibit 08: Toys market in Europe by product types 2020
Exhibit 09: Plush toys market in Europe 2015-2020 ($ billions)
Exhibit 10: Infant/pre-school toys market in Europe 2015-2020 ($ billions)
Exhibit 11: Activity toys market in Europe 2015-2020 ($ billions)
Exhibit 12: Dolls market in Europe 2015-2020 ($ billions)
Exhibit 13: Games and puzzles market in Europe 2015-2020 ($ billions)
Exhibit 14: Ride-on toys market in Europe 2015-2020 ($ billions)
Exhibit 15: Other toys market in Europe 2015-2020 ($ billions)
Exhibit 16: Key leading countries
Exhibit 17: Market drivers for toys market in Europe
Exhibit 18: Online retailing market share by countries (EU) in 2014 and 2015
Exhibit 19: Impact of drivers
Exhibit 20: Market challenges for toys market in Europe
Exhibit 21: Growth rate of number of children population % (0-14 years)
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Market trends for toys market in Europe
Exhibit 24: Key vendors in the toys market in Europe
Exhibit 25: Hasbro: Business segmentation by revenue 2014
Exhibit 26: Hasbro: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 27: Hasbro: Geographical segmentation by revenue 2014
Exhibit 28: Mattel: Business segmentation by revenue 2014
Exhibit 29: Mattel: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 30: Mattel: Geographical segmentation by revenue 2014
Exhibit 31: Giochi Preziosi: Product segmentation
Exhibit 32: Simba-Dickie: Brands