Global Health and Wellness Food Market 2015-2019


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Technavio

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Overview of the health and wellness food market

Technavios research analyst predicts the global health and wellness food market to grow steadily at a CAGR of 6% during the forecast period. The growing health awareness among consumers globally is the primary growth driver for this market. Health and wellness food products and drinks are known to help cure and prevent gastrointestinal illnesses such as irritable bowel syndrome, inflammatory bowel disease, food allergies, maintaining blood glucose level, and diarrhea. They are also used in functional foods such as dairy products to aid digestion, reduce cholesterol levels, enhance brain function, and increase immunity.

The product innovations in this market are expected to boost the market growth during the forecast period. Vendors are constantly innovating in packaging, formulations, and are even inventing new ways to increase consumption of their products. For instance, Nestle has launched a "Portion Guidance" programme making healthier choices easier for the consumers. Under this program, the company engages consumers with on-pack messaging, highlighting the quality of ingredients used, and giving clear visual instructions to users for brands such as Nido.

Product segmentation and analysis of the health and wellness food market

Food intolerance
Organic food
Better for you (BFY)
Functional food
Naturally healthy food
The naturally healthy food segment dominated the market during 2014, with a market share of 39%. An ageing population, high obesity rates, and a raised awareness of unhealthy food are the main factors fueling the demand for the naturally healthy food among the consumers.

Segmentation by distribution channel and analysis of the health and wellness food market

Hypermarkets and supermarkets
Independent small grocers
Discounters
Convenience stores
Hypermarkets and supermarkets accounted for 57% of the market share during 2014. The convenience provided by this distribution channel and their ability to price products competitively has been driving the growth of this segment.

Geographical segmentation and analysis of the health and wellness food market

Americas
APAC
Europe
MEA
North America accounted for 37% of the market share during 2014 and is expected to grow at a CAGR of 5% during the forecast period. The rise in ageing populations, growing number of diabetic patients and the associated health issues are the primary drivers for the market growth in this region.

Competitive landscape and key vendors

The global health and wellness food market is highly fragmented because of the presence of numerous small and large vendors. The vendors in the market compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The high vendor competition has led an increased number of mergers and acquisitions, wherein smaller entities are being acquired by, or are being merged with, major players.

The leading vendors in the market are -

Danone
General Mills
Heinz
Kellogg
Nestle
PepsiCo
Other prominent vendors in the market include Abbott Laboratories, Albert's Organic, Aleias Gluten Free Foods, Amy's Kitchen, Arla Foods, Blue Diamond Growers, Bob's Red Mill Natural Foods, Boulder Brands, Chiquita Brands, Fifty 50 Foods, Fonterra, Ganaderos Productores de Leche Pura, Hormel Foods, J.M. Smucker, Keurig Green Mountain, Mead Johnson Nutrition, Nature's Path Foods, The Coco-Cola Company, The Great Nutrition, The Hain Celestial Group, Wild Oats Markets, Unilever, and Worthington Foods.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the global health and wellness food market
What are the key market trends impacting the growth of the health and wellness food market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the global health and wellness food market
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA
What are the key outcomes of the five forces analysis of the health and wellness food market
Technavio also offers customization on reports based on specific client requirement.

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Global Probiotics Market 2015-2019
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Global Soy and Milk Protein Ingredients Market 2015-2019
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product type
Overview of global health and wellness market by product type
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
Health and wellness food market in Americas
Health and wellness food market in Europe
Health and wellness food market in APAC
Health and wellness food market in MEA
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Competitive scenario
Major vendor analysis
Other prominent vendors
PART 15: Key vendor analysis
Danone
General Mills
Heinz
Kellogg
Nestl
PepsiCo
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global health and wellness food market by product type
Exhibit 03: Global health and wellness food market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global health and wellness food market by product type 2014-2019
Exhibit 06: Global health and wellness food market by product type 2014-2019 ($ billions)
Exhibit 07: Global health and wellness food market by product type 2019
Exhibit 08: Global naturally healthy foods market 2014-2019 ($ billions)
Exhibit 09: Global functional foods market 2014-2019 ($ billions)
Exhibit 10: Global BFY market 2014-2019 ($ billions)
Exhibit 11: Global organic foods market 2014-2019 ($ billions)
Exhibit 12: Global food intolerance products market 2014-2019 ($ billions)
Exhibit 13: Global food intolerance products market by product 2014
Exhibit 14: Global health and wellness food market by distribution channel 2014
Exhibit 15: Global health and wellness food market by geography 2014-2019
Exhibit 16: Global health and wellness food market 2014-2019 ($ billions)
Exhibit 17: Health and wellness food market in Americas 2014-2019 ($ billions)
Exhibit 18: Health and wellness food market in Europe 2014-2019 ($ billions)
Exhibit 19: Health and wellness food market in APAC 2014-2019 ($ billions)
Exhibit 20: Health and wellness food market in MEA 2014-2019 ($ billions)
Exhibit 21: Major drivers in global health and wellness food market
Exhibit 22: Global aging population by region 2012 and 2050
Exhibit 23: Average monthly disposable income 2014
Exhibit 24: Impact of key drivers
Exhibit 25: Major challenges in global health and wellness food market
Exhibit 26: Impact of drivers and challenges
Exhibit 27: Major trends in global health and wellness food market
Exhibit 28: Danone: Business segmentation
Exhibit 29: Danone: Business segmentation by revenue 2014
Exhibit 30: Danone: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 31: Danone: Geographical segmentation by revenue 2014
Exhibit 32: General Mills: Business segmentation by revenue 2015
Exhibit 33: General Mills: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 34: General Mills: Geographical segmentation by revenue 2015
Exhibit 35: Heinz: Product categories
Exhibit 36: Kellogg: Business segmentation by revenue 2014
Exhibit 37: Kellogg: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 38: Nestl: Business segmentation by revenue 2014
Exhibit 39: Nestl: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 40: Nestl: Geographical segmentation by revenue 2014
Exhibit 41: PepsiCo: Geographical segmentation by revenue 2014