Global Household Cleaning Market 2015-2019


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Technavio

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About household cleaning products

Household cleaning products, also known as household cleansers, fall into the broad category of home care products. They accounted for a revenue share of more than 20% in the global home care market in 2014. Irrespective of having various compositions and ingredients, household cleansers can be categorized into four different variants based on its usage: surface cleansers, dishwashing products, toilet cleaner, and other cleaning agents. As the name suggests, household cleansers are generally used to maintain family hygiene that aid in cleaning and washing households and in removing germs and odor.

Technavio's analysts forecast the global household cleaning products market to grow at a CAGR of 4.97% over the period 2015-2019.

Covered in this report

The report covers the current scenario and the growth prospects of the global household cleaning products market for the period of 2015-2019. To calculate the market size, the report considers revenue generated through the retail sales of the following household cleaning products:

Surface cleaners
Dishwashing products
Toilet care
Other cleaning agents (bleach)
Technavio's report, Global Household Cleaning Products Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Americas, APAC, Europe, MEA; it also covers the landscape of the global household cleaning products market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

Americas
APAC
Europe
MEA
Key vendors

Colgate-Palmolive
Henkel
Procter & Gamble
Reckitt Benckiser
Unilever
Other prominent vendors



Bombril
Church & Dwight
Godrej Consumer Products
Goodmaid Chemicals
Kao
McBride
Rohit Surfactants
SC Johnson & Son
Seventh Generation
The Clorox Company


Key market driver

Evolving buying pattern of consumers
For a full, detailed list, view our report
Key market challenge

Presence of counterfeit and low-quality products
For a full, detailed list, view our report
Key market trend

Growing demand for premium products
For a full, detailed list, view our report
Key questions answered in this report

What will the market size be in 2019 and what will the growth rate be
What are the key market trends
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the key vendors
What are the strengths and weaknesses of the key vendors