Marketing to Men - UK - January 2016


#507306

N/A

Mintel

$ 3555

In Stock

Half of all men admit that they are largely apathetic towards advertising, reflecting how many find themselves unable to identify with the men they see in ad campaigns. There is now an opportunity for brands to change this, with brands using advertising to more fully identify with the average man, using regular-shaped models in their campaigns, as well as emphasising the important practical and emotional role he plays in the home.