Market outlook of the global card printers market
Technavios market research analyst has estimated the global market for card printers to surpass USD 72 billion by 2019. High market value of the global card printers market can be attributed to the enhanced efficiency, quality, and performance of printers, which results in its increased adoption in sectors like BFSI, educational, and IT during the forecast period.
Increasing usage of cards for payments and withdrawal is a key driver for the growth of this market. Recently, it has been observed that consumers prefer using debit/credit cards to make payments at retail stores, cafs, food chains, and restaurants. This recent change in the consumers preference towards cashless payments is increasing the demand for credit/debit cards across the globe. This augmented demand for credit/debit cards is expected to impel the market for card printers during the forecast period.
Competitive landscape and key vendors
This market is highly fragmented and consists of companies that continually compete against each other to gain maximum traction in the market. These vendors compete on the basis of innovative technological features (inkjet/laser, digital), price, distribution channel, and global brand presence to increase their sales during the forecast period.
Leading vendors analyzed in this market research are -
Other prominent vendors are Evolis, NBS Technologies, and Ultra Electronics.
Technological segmentation of the card printers market
In this market research report, Technavios analyst estimates the inkjet printers segment to account for more than 59% of the total market share by 2019. Consistent growth of this segment during the forecast period can be attributed to its rising demand from various application segments like ID cards, and personnel cards.
Geographical segmentation of the card printers market
This market research identifies factors like the augmented demand for inkjet card printers and color laser card printers in the Americas to result in its high market share during the forecast period. This region is expected to account for more than 52% of the total market share by 2019 and factors like the growing preference for cashless transactions help to increase its market share during the forecast period.
Key questions answered in the report include
What will the market size and the growth rate be in 2019?
What are the key factors driving the global card printers market?
What are the key market trends impacting the growth of the global card printers market?
What are the challenges to market growth?
Who are the key vendors in the global card printers market?
What are the market opportunities and threats faced by the vendors in the global card printers market?
Trending factors influencing the market shares of the EMEA, Americas, and APAC?
What are the key outcomes of the five forces analysis of the global card printers market?
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Global Printers Market 2015-2019