Global Digital Signage Market 2016-2020




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About Digital Signage

Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and projection to display content such as digital images, video, and information. These can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.
Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to display information. They are increasingly being used as an alternative to static signage due to the following advantages:
Frequent and easy content updating
Interactive abilities due to touch screens, movement detection, and image capturing
Out-of-home advertising that shows video content along with traditional ads or messages
Delivery of targeted messages to specific locations or consumers at specific times

Technavios analysts forecast the global digital signage market to grow at a CAGR of 5.6% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital signage market for 2016-2020. To calculate the market size, the report considers the revenue generated from the use of digital signage for applications such as:
Quick service restaurants (QSRs) and other restaurants
Other (governments, corporations, public spaces, banking, transportation, and outdoor sports)

Technavio's report, Global Digital Signage Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Other prominent vendors
AU Optronics
NEC Display Solutions
Planar Systems
KeyWest Technology

Market driver
Advantages over traditional advertisement boards
For a full, detailed list, view our report

Market challenge
Lack of awareness regarding benefits of digital signage
For a full, detailed list, view our report

Market trend
Increasing adoption by educational institutions
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.

PART 01: Executive summary
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by application
QSRs and other restaurants
Other segment
PART 07: Market segmentation by revenue source
PART 08: Geographical segmentation
Global digital signage market by geography
PART 09: Market drivers
Advantages over traditional advertisement boards
Growing adoption in healthcare and banking sectors
Growing popularity of interactive digital signage
PART 10: Impact of drivers
PART 11: Market challenges
Lack of awareness about digital signage benefits
Uncertain ROI
Complex supply chain
Growing e-commerce market
PART 12: Impact of drivers and challenges
PART 13: Market trends
Increasing adoption in educational institutions
Adoption of slimmer and smart digital signage displays
Adoption of high-resolution displays
Increased adoption of 3D displays for advertising
PART 14: Vendor landscape
Competitive scenario
Vendor analysis
Key news
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio
Exhibit 01: Product offerings
Exhibit 02: Segmentation of global digital signage market
Exhibit 03: Global digital signage market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global digital signage market by application 2015-2020
Exhibit 06: Global digital signage market by revenue source 2015 and 2020
Exhibit 07: Global digital signage market by geography 2015-2020
Exhibit 08: Global digital signage market by geography 2015-2020 ($ billions)
Exhibit 09: Impact of drivers
Exhibit 10: Brick-and-mortar stores versus e-commerce 2015-2020
Exhibit 11: Impact of drivers and challenges