Global Mobile Augmented Reality Market 2016-2020




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About Mobile Augmented Reality

AR technology blends digital content with the physical world; it displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It enables the user to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through apps developed for their mobile devices.

Technavios analysts forecast the global mobile augmented reality (AR) market to grow at a CAGR of 89% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile AR market for the period 2016-2020. To calculate the market size, the report considers the revenue generated by vendors that develop AR engines and software.

The market is divided into the following segments based on end-user:

Technavio's report, Global Mobile Augmented Reality Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Augmented Pixels

Other prominent vendors
Infinity Augmented Reality
Inglobe Technologies
Total Immersion

Market driver
Proliferation of mobile AR apps
For a full, detailed list, view our report

Market challenge
Lack of content
For a full, detailed list, view our report

Market trend
Emergence of depth-sensing cameras
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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PART 01: Executive summary
PART 02: Scope of the report
Base year and forecast period
Market coverage
Geographical segmentation
Vendor segmentation
Common currency conversion rates
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Technology life cycle
PART 06: Mobile AR value chain
PART 07: Market landscape
Market size calculation
Potential ARPA
Five forces analysis
PART 08: Market segmentation by end-user
PART 09: Geographical segmentation
Mobile AR market in EMEA
Mobile AR market in Americas
Mobile AR market in APAC
PART 10: Market drivers
Proliferation of mobile AR apps
Growing awareness of AR technology
Rising adoption of AR technology in advertising sector
Adoption of crowdfunding strategy
Growing smartphone and tablet market in APAC
PART 11: Impact of drivers
PART 12: Market challenges
Hardware limitations
Lack of content
Stringent government regulations
Lack of interoperability across mobile platforms
PART 13: Impact of drivers and challenges
PART 14: Market trends
Series of M&A
Partnerships with mobile AR content creators
Emergence of depth-sensing cameras
Availability of pico projectors
PART 15: Vendor landscape
Competitive scenario
Key vendors
Other prominent vendors
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio
Exhibit 01: Mobile device types based on screen size
Exhibit 02: Key vendors in the global mobile AR market
Exhibit 03: Technology life cycle
Exhibit 04: Mobile AR value chain
Exhibit 05: Global mobile AR market ($ billions)
Exhibit 06: Average revenue per app ($)
Exhibit 07: Global mobile AR market by end-user 2015-2020
Exhibit 08: Global mobile AR market in enterprise segment 2015
Exhibit 09: Global mobile AR market by geography 2015-2020
Exhibit 10: Global versus APAC smartphone markets 2015-2020 (millions of units)
Exhibit 11: Global versus APAC tablet markets 2015-2020 (millions of units)
Exhibit 12: Impact of drivers
Exhibit 13: Impact of drivers and challenges
Exhibit 14: Competitive scenario