Smoking Tobacco in Netherlands, 2015


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The Netherlands has the second largest market for smoking tobacco in Western Europe after Germany, with more than 6,500 tonnes consumed in 2014, although in per capita terms it is by far the largest market. The cigarette tobacco sector, having seen a continuous decline in year-on-year volumes since 2002, remains dominant, accounting for 99.8% of the smoking tobacco consumed, with over 8,200 tonnes sold in 2014. Although down on 2012 this is still equivalent to almost 385g per head in 2014.

Key Findings

  • The Dutch market for smoking tobacco has been experiencing declining demand in recent years due to increasing taxation and prices, and a general decline in tobacco consumption
  • Economy remains a primary motivation for smoking either type of cigarette tobacco, and accounts for the launch of value brands onto the market. Taste is another concern for the roll-your-own smoker
  • Imports of smoking tobacco initially fell back during the 1990s before showing a recovery from 2001, which has largely continued since. By 2012 imports had grown to over 8,600 tonnes
  • Smoking tobacco exports have increased almost consistently year-on-year since 2003 and by the end of 2011 stood at almost 42,800 tonnes.