Soap, Bath and Shower Products - US - February 2016


#563932

N/A

Mintel

$ 3996

In Stock

When adjusted for inflation, total market sales in the soap, bath, and shower products market have remained relatively flat, though the inclusion of more premium benefits have helped boost sales of liquid body washes and bath products. Going forward, continued launches of products offering premium benefits, as well as product innovations that offer ease of use, may help to accelerate growth.