Consumer and Market Insights: Spirits Market in the US


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The US Spirits market is forecast to grow at a high rate in value as well as volume terms during 2015-2019. Vodka is the largest category in value terms in 2015 while Whiskey will be the fastest growth category during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel brands in the market.

Key Findings

  • The Spirits market in the US will register moderate growth in both value and volume terms during 2015-2019
  • Vodka is the leading value category accounting for 29.6% share in the Spirits market in 2015.
  • Hypermarkets & Supermarkets is the leading distribution channel in the Wine & Spirits market
  • Hennessy , Paul Masson, Bacardi, and Seagram